Privacy policy

Last updated: 11 November 2026

This privacy policy explains how MPF Brush Co. ("MPF", "we", "us") collects and uses personal information when you visit or buy from www.mpfbrushstore.com (the "store"). We process personal information in line with the EU General Data Protection Regulation (GDPR) and the data protection law of Cyprus.

Who we are

MPF Brush Co., Cyprus.
Email: info@mpfbrush.com
Phone: +357 24 623314

What we collect

  • Order details: your name, billing and shipping address, email, phone number and the products you order.
  • Payment details: payments are handled by our payment providers through Shopify's secure checkout. We do not see or store your full card number.
  • Account details: if you create an account, your login email, saved addresses and order history.
  • Messages: what you send us through the contact form, by email or by phone.
  • Device and usage data: your IP address, browser, device, country, the pages you view and how you reached the store. Some of this comes from cookies (see below).
  • Newsletter: your email, if you sign up for news or for a "notify me" message about a product.

Why we use it, and on what legal basis

  • To process and deliver your order, take payment, send order and shipping updates, and handle replacements. Basis: performance of a contract.
  • To answer your questions and give customer support. Basis: contract or our legitimate interest.
  • To keep records required by tax and accounting law. Basis: legal obligation.
  • To keep the store secure and prevent fraud. Basis: legitimate interest.
  • To understand how the store is used and improve it (analytics cookies). Basis: your consent.
  • To send you news, offers or product notices and to measure our advertising (marketing cookies). Basis: your consent, which you can withdraw at any time.

Cookies

Cookies are small files stored in your browser. When you first visit, we ask for your choice in a cookie banner.

  • Necessary: needed for the cart, checkout, login, security and your country and currency. These are always on.
  • Preferences: remember choices such as language and region.
  • Analytics: help us count visits and see which pages are useful.
  • Marketing: help us measure our advertising and show relevant MPF content on other sites.

Preferences, analytics and marketing cookies are only used if you accept them. You can change your choice at any time with "Cookie settings" at the bottom of every page, or by clearing cookies in your browser.

Who we share it with

We do not sell your personal information. We share it only with the service providers we need to run the store, and only as far as they need it:

  • Shopify, which hosts the store and checkout;
  • payment providers, to take payment;
  • shipping carriers such as DHL Express, TNT and FedEx, to deliver your order;
  • email and analytics providers, where you have agreed to them;
  • our accountants, advisers and public authorities, where the law requires it.

If you live outside the EU, we may refer you to an authorised MPF distributor in your country. We only pass your details to a distributor if you ask us to.

Transfers outside the EU

Some of our providers, including Shopify, may process data outside the European Economic Area. When they do, the transfer is protected by safeguards such as the European Commission's Standard Contractual Clauses or an adequacy decision.

How long we keep it

We keep order and invoice records for as long as tax and accounting law requires. We keep account data while your account is open, and newsletter data until you unsubscribe. Other data is deleted or anonymised when we no longer need it.

Your rights

You have the right to access your personal information, correct it, delete it, restrict or object to its use, and receive it in a portable format. Where we rely on your consent, you can withdraw it at any time. To use any of these rights, email info@mpfbrush.com. We will reply within one month.

You can also complain to the Office of the Commissioner for Personal Data Protection in Cyprus (dataprotection.gov.cy) or to the data protection authority in your own country.

Security

The store and checkout use encrypted connections (HTTPS), and access to customer data is limited to the people who need it.

Children

The store is meant for dental professionals and is not aimed at children under 16.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed.

Contact

Questions about this policy or your data: info@mpfbrush.com or +357 24 623314.